There is a need...

According to the article by Annys Shin of The Journal Gazette, New Rx for the Web, approximately 80% of online users have searched for health content and have been disappointed. With all of the health sites available and coming to market this year, that’s an incredibly high and sad figure. Because of the tremendous need by consumers for quality, trustworthy, and accurate health information, many “deep pockets”, as the article calls them, (we call them “money men”) are now investing in healthcare website businesses.

Now, this is all well and good, however, are they truly motivated to serving consumers as is their stated goal? Or are they more interested in making money? Are we finally entering an era where both can be accomplished, simultaneously?

Maybe, just maybe, a new business model is on the horizon. Will there be room for a media company that made serving consumers its top priority by focusing FIRST and FOREMOST on distribution partnerships who are seriously committed to consumer education and quality commerce, tools and services? Will there be room for the consumer to have a respected role on equal footing with the business interests of healthcare? Will we provide the serious education necessary for consumers to make informed decisions to manage proactively their healthcare and caregiving responsibilities in the new healthcare business models?

We could be wrong… but we believe so.

We’ll just have to wait and see this Fall/Winter.