Aging is no longer for those 50+

To those who have not yet seen the trend line… the internet is where the consumers are—even makeup consumers. As Marjorie Lau, the VP of Estée Lauder Marketing North America was quoted in the Wall Street article, Estée Lauder Tests Web-Ad Waters, “Today, consumers are more savvy, more involved and do a lot of research online."

Of course! Consumers do almost all their research (and their shopping) online. Why wouldn’t they do the same for cosmetics? It’s about time Estée Launder got with the program. At least now, they have realized this and are launching an interactive website that allows for consumers to post their testimonials (word of mouth buzz is really important in the cosmetics industry).

One very important goal for the online marketing push is to reach the younger consumers because they realized that “people in their early 30s are thinking about aging and they're talking about it online.” (This should not come as a surprise since everyone is talking about everything online.)

But this is a very important point--- even Estée Lauder, typically a brand targeted to the boomers is now targeting the younger generation for aging products. Aging is not only for those 40, 50+. Aging and healthy living needs to start at a young age. You can read more about what should be done for each decade ( 20s, 30s, 40s, 50s, 60s, and 70s. ) in our blog on Yahoo! Health “Aging & Caregiving: Healthy Aging for a Lifetime.”