Marketers redefining the image of the modern mother; Yes, Pharmaceutical companies are needed
In an article today on NYTimes.com, Marketers Look Past Jelly Stains and See a Mom Who Has Needs, marketers are finally noticing, respecting the needs of mothers (they finally realized that mothers not only take care of their children, they are also the decision makers and generals of their family) and redefining the image of the modern mother.
“…we are recognizing that anyone who has been out in the world as a smart, beautiful woman will not give that up because she’s a mom,” Gary Armstrong, professor of marketing at the Kenan-Flagler Business School of the University of North Carolina. This is applicable for ALL caregivers.
Currently, marketers are focused on mothers and their needs in the parenting of their children. What will occur when mothers start focusing on the parenting of their parents or caring for themselves? CareTALK is working on focusing the marketers and media distribution channels on this concern now. CareTALK is redefining the image and needs of caregivers/mothers.
If this group aims to serve her, then everyone else should also step in to help.
In previous posts we have called into question the motives for certain pharmaceutical companies to push drugs, whose long term (and short term) effects were not fully tested. We still question some of their motives—yet at the same time, we understand we are dependent on the pharmaceutical company to create the medication that will cure a condition (or at least make it manageable). The article in the Wall Street Journal, Study Shows Proposed Merck Drug For Diabetes Lowers Blood Sugar is regarding a study in which a proposed Merck Drug, Januvia, has been found to lower blood sugar when taken in conjunction with another diabetes drug. According to another Wall Street Journal article, another study found a “GlaxoSmithKline PLC drug used to treat Type 2 diabetes can also prevent the disease from occurring in people at high risk of developing it.”
Yes, the pharmaceutical companies are needed, however, it is in the interest of EVERYONE that these drugs be FULLY tested—along with the short and long term effects/risks.
“…we are recognizing that anyone who has been out in the world as a smart, beautiful woman will not give that up because she’s a mom,” Gary Armstrong, professor of marketing at the Kenan-Flagler Business School of the University of North Carolina. This is applicable for ALL caregivers.
Currently, marketers are focused on mothers and their needs in the parenting of their children. What will occur when mothers start focusing on the parenting of their parents or caring for themselves? CareTALK is working on focusing the marketers and media distribution channels on this concern now. CareTALK is redefining the image and needs of caregivers/mothers.
If this group aims to serve her, then everyone else should also step in to help.
In previous posts we have called into question the motives for certain pharmaceutical companies to push drugs, whose long term (and short term) effects were not fully tested. We still question some of their motives—yet at the same time, we understand we are dependent on the pharmaceutical company to create the medication that will cure a condition (or at least make it manageable). The article in the Wall Street Journal, Study Shows Proposed Merck Drug For Diabetes Lowers Blood Sugar is regarding a study in which a proposed Merck Drug, Januvia, has been found to lower blood sugar when taken in conjunction with another diabetes drug. According to another Wall Street Journal article, another study found a “GlaxoSmithKline PLC drug used to treat Type 2 diabetes can also prevent the disease from occurring in people at high risk of developing it.”
Yes, the pharmaceutical companies are needed, however, it is in the interest of EVERYONE that these drugs be FULLY tested—along with the short and long term effects/risks.
posted by CareTALKGals(tm) at 9/15/2006 10:47:00 PM
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