Power to the women!

Finally, companies are coming to the realization that women are in control of the purse strings--- not only for their households, but also for everything else.

The article in the NY Times, What Do Women Want? Just Ask, shows how different companies in different industries--- from the financial industry to the automotive industry--- are finally realizing that ignoring women in their marketing campaigns is done at their own risk.

Consider this:

• “Women are outspending men in our [electronics] industry $55 billion to $41 billion…. Not only that, they are actually influencing 90 percent of the purchases.”
• “Women are making 70 percent of travel decisions, for the family, for their own getaways or for people at work”
• Women are making 81 cents to every dollar a man makes which is an increase from 1979 where a woman would make 63 cents to every dollar. (This is still outrageously shameful considering it is the same work, same responsibilities--- but this is a debate for another time).

Given this, how can companies ignore women? Luckily, “health care was the first industry to recognize and adapt to female buyers because it was clear that women were the gatekeepers for most families’ health needs.” (We could have told you that! Who are traditionally the caregivers in each family? Who nursed you and gave you medicine when you were ill? Who has to make dinner and keep the household in order --- even when they are sick or have the flu?)

“Financial services was next, followed by home improvement and consumer electronics....”

Power to the women! Power to the caregivers! CareTALK is here for you! As we’ve said before, we are mothers, daughter, sisters, aunts. We are here to empower the caregivers with information, resources, tools/utilities, products, goods and services to make the management of caregiving responsibilities more efficient.