Boomers on deck!

According to this week's February 26, 2007 Barron's cover story, "The Last Laugh" --

...the 78 million baby boomers are collectively richer than any group in
history. The 50-plus crowd now controls 50% of all U.S. discretionary income,
accounts for 75% of all prescription and drug spending, and has 65% of America's
household worth, according to Deloitte & Touche. By 2030, boomers will
control nearly 80% of private investments, forecasts the MetLife Mature Market
Institute. –

THE MIGHTY AARP, WHICH DROPPED THE WORD "retired" from
its name a few years ago and became simply an acronym, now has 38 million
members -- and expects that number to hit 50 million in the next five years.
"This is a pivotal moment," says Bill Novelli, 65, the group's Washington,
D.C.-based chief. "All these boomers are coming into their mature years, and
have more longevity than ever. Very decidedly, this country can afford to grow
older, and we'll be a better society because of it."

Let us hope the boomers, as the most educated generation in history and the most sophisticated information consumers, begin the process of facing up to the major responsibilities that come with the benefits and challenges as a result of this pioneering paradigm. Many powerful influences are positioning to maneuver (manipulate?) the boomers. The CareTALKGals believe that, with time on their hands as boomers navigate their unprecedented longevity, this generation will begin to FOCUS -- and MANAGE their third age.

Watch out establishment players!

Armed with powerful information resources, tools and utilities such as GoogleHealth, RevolutionHealth and other NEW players -- boomers, who are MANAGERS and DECISION-MAKERS at heart, will turn traditional third age on its head. Boomers are savvy customers and will become VERY politically active. Boomers are no fools. When they focus en masse -- and have TIME on their hands, watch out!!!

We are ALL depending on it.

Renata