Face-lift in a jar?

We all know there are dozens (if not hundreds) of creams promising to turn back the hands of time and reduce those unwanted wrinkles - basically, a face-lift in a jar. Can there be a cream that delivers what it promises (or is it just hype)?

According to some British dermatologists, a new product developed by chemist Steve Barton, Boots No.7, visibly reduces fine lines. (Don't all creams state they reduce fine lines?) And now, it has recently been made available in the United States (the product is carried by Target under the name: No. 7 Restore and Renew). However the question is still whether this is all just hype.

"The BBC's science program 'Horizon' investigated claims by various cosmetic companies to work magic... and concluded that most slimming gels, hair tonics and anti-aging creams are completely ineffective. But she[the reporter] supported the research on Boots No. 7 Protect and Perfect serum."

Of course, some people swear by it --- but don't fool yourselves. According to a dermatologist, the cream "won't decrease worry lines caused by too much facial activity. No cream is going to help those. For deep lines you need Botox or laser rejuvenation. And sun cream must also be used."

But at $19.99 at Target (or £16.75 a bottle at Boots), this isn't such a bad investment – at least to try it out. If it works and wrinkles are reduced, great! If not, then at least you'll have baby soft skin!